
The Challenge
914 United sought to create a community-centered film and discussion initiative focused on reentry, lived experience, healing, and public dialogue, beginning with an inaugural event at the Pelham Picture House.
The Strategy
Cimi worked collaboratively with leadership to help conceptualize and build the framework for the initiative, developing a strategy designed not simply as a one-time event, but as a replicable community engagement model that could expand into additional venues and communities over time.
Cimi’s work included strategic positioning, storytelling, event structure, community engagement strategy, visibility planning, partnership development, and identifying opportunities to connect the conversations more deeply to mission impact and long-term sustainability.
The Impact
The successful launch event established the foundation for an ongoing community discussion series that has since expanded into additional events throughout the region. By helping create a scalable framework and engagement strategy, the initiative was positioned for continued growth, broader community reach, and long-term mission visibility.
Learn more about 914 United
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